N.º 03 / 05
Vértice
They sold anticipation and their site looked like every other firm’s.
A public affairs and strategy consultancy. What they are paid for is reading an environment before it moves, and their digital presence demonstrated none of it: it used the same four words everybody else uses.
View site
The decisions
The form demonstrates what the copy would claim
The visuals are generated and they change, because the ground they read changes too. Writing “we anticipate change” is available to anyone; showing a system that reconfigures itself is available only to whoever built it.
How they think, before what they sell
Nobody hires a consultancy from its list of services, which is interchangeable. They hire it for its judgement. The site is ordered to show reasoning rather than catalogue.
Nothing bought, in any layer
Three WebGL scenes built for the project and not one off-the-shelf component. In a sector where every site resembles every other, the resemblance was precisely the problem to solve.